As an experienced real estate agent and property optimization specialist here are several items I encounter time and time again and share with my client’s when they are preparing to sell their home.

Pictures Matter

Photos of your property should be your number one priority

This topic has been beaten to death, but I still see horrible pictures of homes daily. This is the first impression of the home that buyers will see when scouring online, where over 90% of people are looking. Make sure your realtor has professional pictures taken, no matter the property type. A professional photographer knows how to achieve a level of quality that will make your property look its best and attract the most exposure.

Overpricing Hurts

While there is a common perception that "you need room to negotiate", pricing a house properly will actually get you a better price for it. Overpriced houses sit for longer and rack up market time, which eventually invites low ball offers. It's better to stick more firmly to your asking price than to overprice a home and anticipate low offers. If you must start high, have a plan to adjust your price accordingly if your home isn't selling.

Price Isn't Everything

Making sure you walk away with the right number is important, but making sure your buyer can close is the other half of the puzzle. When reviewing a contract it is important to look at the buyer's loan or proof of income. Better qualified buyers are less likely to have their loans fall through. Contingencies are also important. A deal is less stable if the buyer is depending on their home to close in order to buy yours, although this is a normal occurrence. When considering an offer keep in mind that if a buyer can't close, it doesn't matter what they are willing to pay.

Don't Get Offended

There are many different tastes and values when it comes to home buying. Everyone is looking for what will suit them best, and it's nearly impossible to find something that checks ALL of the boxes. Don't be surprised if feedback from showings includes comments on your physical home, and don't let it affect your perception of them as a potential buyer. It is always better to leave emotions out when negotiating and focus on what makes the most logical and financial sense.